Exhibitor Retention - ASPE

American Society of Plumbing Engineers (ASPE) ASPE is the international organization for professionals skilled in the design, specification and inspection of plumbing systems. ASPE is dedicated to the advancement of the science of plumbing engineering, to the professional growth and advancement of its members and the health, welfare and safety of the public.      Challenge/Goal: Achieve maximum exhibitor retention.      Strategy/Tactics:  NTP assisted ASPE in establishing an Exhibitor Advisory Committee (EAC) to bring the wishes/concerns of exhibitors to ASPE’s attention. In addition, we focused on developing creative ways to attract and keep attendees on the show floor. This has included regular prize giveaways funded by the Patron Program – a sponsorship-type program in which exhibitors pay to participate and in turn receive marketing exposure and allows ASPE to purchase prizes. ASPE also revised the education schedule and show hours to “book end” the sessions and allow for maximum unopposed hours on the show floor to make the best use of the exhibitor’s time.      Results:  ASPE on site space selection re-signs an average of 98% of the show floor for the following show.