International Association of Chiefs of Police (IACP) IACP is the world’s oldest and largest nonprofit membership organization of police executives, with over 20,000 members in over 89 different countries. IACP’s leadership consists of the operations chief executives of international, federal, state and local agencies of all sizes.      Challenge/Goal: To double sponsorship program revenue at their Annual Conference.      Strategy/Tactics:  NTP recommended re-packaging sponsorship opportunities to better fit the needs of the exhibitor base. This entailed developing new sponsorship opportunities and developing a customer relations campaign to bring a high level of service to the sponsoring organizations. To balance the high-end sponsorships, we also created lower price point opportunities that gave smaller companies a chance to vastly increase their visibility. On-site, a dedicated registration area and business lounge was added to enhance the sponsor’s show experience. Individual exhibitors were targeted for specific sponsorships based their core competencies. And, if a sponsorship as it was offered did not meet a prospect’s objectives, we tailored it to their needs.      Results:  Sponsorship revenue has increased by 140% over 4 years.